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The campaign is also commonly referred to as The Man Your Man Could Smell Like, being the title of the campaign's initial 30-second commercial.The campaign was initially launched to market Old Spice's Red Zone After Hours Body Wash, but has subsequently been expanded to include other products following the success of the initial advertisements.The campaign targets female viewers, despite the product's target market being male, as the company determined that women frequently make purchasing decisions in respect of hygiene products even for male household members.
Also, if you’re looking for even more material on selling more of what you’ve got, I recommend you check out my podcast with Dan Pink about To Sell is Human. Do you have a friend who feels like they don’t have to sell their products and services.
Share this video with them and let me know what they think.
is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for Old Spice.
I have tons of friends on Facebook, even more following me on Twitter, and a bunch of people on my email list, all of whom love my content.
But when I post my product on my Facebook page, Twitter page, or send an email to my list to “Buy this now,” no one listens.
If they already like me and trust me, why doesn’t my product sell?” I answer this question in this video and share my top tips on selling. Be pushy at the RIGHT time.” – Click to Tweet What questions about selling do you have? Do you feel like when it comes to pitching your products and services, you’re at a loss for what to say?Here’s the truth: There are TOO many people who think their products will sell themselves.They think, “if I just create something that’s GREAT, the rest of it will fall into place.” Wrong.When you’re in business, it’s up to you to persuade people to buy what you’re selling.And if you choose NOT to do it, you are the iceberg that will sink your ship. And that’s why you’re going to watch this new video: A reader wrote in and asked me, “I don’t understand!