After processing your payment via Paypal, Lovebook creates a unique profile page for the customer, using three photos, and buys targeting Facebook advertising for the campaign. You pitch for love will be shown in paid ad slots across your targeted groups, reaching tens of thousands of people."These ads have the potential to go viral," says James.

James, who has just graduated from university, had the idea for the business when a friend complained that he couldn't meet women through existing dating apps and online services.

"Marco couldn't work out why people weren't responding so we decided to help him out," he explains.

"We created a targeted Facebook ad and he got 60 leads.

Lovebook offers three packages, which promise different levels of Facebook reach.

With First Date, customers will receive a minimum of five "leads", in the form of Likes or direct messages.

The Lovebug package comes with dating advice to attract a wider pool of respondents, and generates more leads.

The most expensive option is Casanova, which also comes with a 10-minute pep talk before a first date. The majority of this cash is spend on the ads themsleves but Lovebook makes a small profit on each campaign.

"We have no overheads," says James, who is the sole full-time employee of the company.

"We just need a laptop and it's very easy to scale this type of business." "Facebook has 1.2bn users and while not all of those people are potential dates, it's safe to say the audience is much bigger than Tinder of Match.com," says James, who says he has always been seen as a "bit of a Cupid" in his friendship circle.

"We also target interests, which means there's more potential for a long-term relationship than with a site that's purely based on looks, such as Tinder." James hopes his firm will be adding "2,000 new users a month" by the end of the year.

Facebook's guidelines prevent dating sites from using the paid advertising slots to promote themselves, but individuals looking for love are free to advertise, claims James.