Participants reflected on their own profiles to answer questions about online communication and self-presentation.Analysis of the interviews and the profiles was carried out to understand communication on social networking sites, focusing on how features of My Space are used as tools to construct social identities.Results revealed three major themes: 1) Visual metaphors are employed to display and solidify connection with others.

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3) Visual images and multimedia become integrated in the sense of self as the line between advertisement and self-promotion disappears.

social network sites, self-presentation, online peer interactions, identity, commercialization The most common use of the Internet among youth is to communicate with peers (Subrahmanyam, Greenfield, Kraut, & Gross, 2001).

Social networking sites are transforming the ways they do so as they become more widely used and replace face-to-face interactions with online exchanges (boyd & Ellison, 2007).

Because adolescents and emerging adults construct their identities through peer interactions (Arnett, 2000; Erikson, 1959), examining the nature of their online communication is critical to understanding the potential implications of these technologies for the process of identity development. Department of Psychology, UCLA Los Angeles, Los Angeles, CA 90095-1563, USA E-mail: greenfield(at)edu Goldie Salimkhan graduated with Psychology and Latin Honors from UCLA in 2008 and is a researcher at the Children`s Digital Media Center in Los Angeles. She will be attending Pratt Institute's MFA program for communication design in the fall of 2010.

Social networking Internet sites are transforming the ways youth engage with others in their social worlds.

This qualitative study examines communication processes of identity construction within social interactions among emerging adults using My Space.One-on-one interviews in front of a computer monitor were conducted with five female and five male college students who were active users of My Space.Participants were videotaped as they gave interviewers a tour of their My Space profile.The goal of this study is to examine how emerging adults present themselves to each other on social networking sites, as they construct a shared and relatively public social space in which images of the self are broadcast. This article is based on the honors thesis for her B. Adriana Manago is a doctoral candidate in developmental psychology at UCLA and a researcher at the Children’s Digital Media [email protected] Angeles.A central developmental task during adolescence and emerging adulthood in industrialized nations is the creation of an individuated identity (Erikson, 1968). Identity construction on Facebook: Digital Empowerment in anchored relationships. She studies adolescent gender and identity development and the transition into adulthood in different cultures, including in the context of social networking sites and in a Maya community in Chiapas, Mexico.Identity is defined as selfhood, a continuous sense of sameness within oneself consisting of socially constructed self-concepts (Harter, 1999). She is also the first author of "Self-Presentation and Gender on My Space" published in Journal of Applied Developmental Psychology in 2008. D., Distinguished Professor of Psychology at UCLA and Director of the Children’s Digital Media Center @ Los Angeles, is author of Mind and Media: The Effects of Television, Video Games, and Computers (1984), subsequently translated into nine languages and released as a classic edition in 2014; coeditor of Effects of Interactive Entertainment Technologies on Development (1994); coeditor of Children, Adolescents, and the Internet: A New Field of Inquiry in Developmental Psychology (2006); coeditor of Social Networking on the Internet: Developmental Implications (2008); and co-editor of Interactive Technologies and Human Development (2012).