The Harvard MBA says: Ah yes, this is an oft-observed but seldom-analyzed phenomenon! The inevitable conclusion is that Asian women prefer white men because white men prefer Asian women.The concept of market segmentation is both basic and powerful.Businesses succeed by identifying the market segments with the greatest willingness to pay, and then catering to them.

In the case of Asian women, over the past several decades, they discovered an important fact: Most white guys have an Asian fetish.

Heck, pretty much all (non-Asian) American males do. In it, the African-American recording artists sing, “Now all Beyonces, and Lucy Lius, and baby dolls, get on the floor,” implying an equivalent level of attractiveness between Beyonce and Lucy Liu.

I consider myself an connoisseur of female beauty, and I can tell you that Lucy Liu would not be considered hot if she weren’t Asian.

Beyonce is way hotter than Lucy Liu (though neither can hold a candle to Jessica Alba or Megan Fox).

Lest you think this is a unique phenomenon, let me point out that many white girls have similar fetishes for British, French, Spanish, and Italian accents (This is most entertainingly demonstrated in “Love Actually“, where a British loser decides to travel to America, where all the women love English accents; he ends up in Milwaukee, and within a few hours, is engaged in group sex with three American girls, including Elisha Cuthbert.

See also, “Banderas, Antonio”.) These fetishes represent a market inefficiency; the British loser in “Love Actually” would have no chance at bedding a single attractive woman in his native England, let alone three. One of my friends once taught Economics at UC Berkeley; he told me about the time he heard two Asian undergrads in his class talking about their frustration with the Asian chicks who went the Berkeley.

Thanks to the White Guy Asian Fetish (“WGAF”), even unattractive Asian women have a chance to score a significant other or mate. What really offended them wasn’t the exploitation of the WGAF, but rather that the Asian chicks at Berkeley weren’t even that hot, because “all the really hot ones went to UCLA.” Put yourself in the typtical Asian woman’s shoes. The first guy is average-looking, of average intelligence, and has an average career.

The second guy is good-looking, smart, and has a good career. If the only difference is that Guy #1 is Asian and Guy #2 is white, my guess is you’re choosing Guy#2. The logical follow-up question is, what should I do if I’m an Asian guy?

That’s not racism, that’s smart market segmentation. My advice: Try to exploit market inefficiencies and go for chicks who dig martial arts movies.

Do you think Jackie Chan or Jet Li ever lacks for babes?

UPDATE: Ok Cupid published a blog post in March 2011 that provides some empirical data on this topic.